McDonald's franchise globally and the one that operates the
Feb 28, 2024 12:42:43 GMT 5.5
Post by nurnobisorker02 on Feb 28, 2024 12:42:43 GMT 5.5
America and in the country, acquired the commitment to provide tools to families to promote this habit in their little ones. from an early age, through his Happy Meal. In search of inspiring boys and girls, the company included books in its Happy Meal and since it presented this initiative for the first time in 2013, it has already distributed more than 20 million texts throughout Latin America, becoming one of the largest distributors of books in the region. At the same time, it has delivered 2,211,500 books in Mexico. The study “Reading in childhood: door to imagination, creativity and connections” prepared by TNS at the request of McDonald's, revealed that the importance of reading is undisputed across all socioeconomic levels.
Among its results, it highlighted that more than 90% of parents believe that reading from childhood improves education, helps strengthen the family bond and stimulates imagination and creativity. This is why McDonald's, as the restaurant preferred by families and which, at the same time, manages to establish a very strong bond with children through the Anhui Mobile Number List Happy Meal, created this initiative to promote reading. The importance of reading in a pandemic McDonald's commitment to reading is even more significant during the pandemic, which has caused a significant increase in the use of screens, especially in children, who, as a result of confinement and the transition to an online school system, spend most of his days in front of a screen.
According to a survey of parents by Ipsos and The Global Myopia Awareness Coalition (GMAC), the proportion of children, ages 5 to 10 and 11 to 13, who use electronic devices for more than 4 hours a day has more than doubled during the pandemic. Likewise, more than a third (38%) of participants in the survey by the English charity Fight for Sight indicated that their vision may have worsened since the start of the pandemic, a situation that could be reflected around the world. This is why it is becoming increasingly important to be able to find activities to enjoy as a family again away from the screens. Along these lines, to celebrate book month in Mexico, the company will seek to invite parents and children to experience a moment of digital disconnection, returning to reading physical books and giving the possibility of sharing a moment with the family.
Among its results, it highlighted that more than 90% of parents believe that reading from childhood improves education, helps strengthen the family bond and stimulates imagination and creativity. This is why McDonald's, as the restaurant preferred by families and which, at the same time, manages to establish a very strong bond with children through the Anhui Mobile Number List Happy Meal, created this initiative to promote reading. The importance of reading in a pandemic McDonald's commitment to reading is even more significant during the pandemic, which has caused a significant increase in the use of screens, especially in children, who, as a result of confinement and the transition to an online school system, spend most of his days in front of a screen.
According to a survey of parents by Ipsos and The Global Myopia Awareness Coalition (GMAC), the proportion of children, ages 5 to 10 and 11 to 13, who use electronic devices for more than 4 hours a day has more than doubled during the pandemic. Likewise, more than a third (38%) of participants in the survey by the English charity Fight for Sight indicated that their vision may have worsened since the start of the pandemic, a situation that could be reflected around the world. This is why it is becoming increasingly important to be able to find activities to enjoy as a family again away from the screens. Along these lines, to celebrate book month in Mexico, the company will seek to invite parents and children to experience a moment of digital disconnection, returning to reading physical books and giving the possibility of sharing a moment with the family.